The Human Capital
TOD’S has always considered, as its priorities, the attention dedicated to its employees' well-being and the need to establish and maintain relationships with them based on trust and mutual respect. This approach also marked the actions that had been started some time before and which were aimed at improving the employees’ quality of living both at the company and within their families.
Together with corporate services that TOD’S S.p.A. has been making available to its own people for some time, such as the gym, the day care centre for the employees’ children (the costs for both of these services are covered entirely by the Group), the auditorium and the multimedia library, a Welfare project has been started since 2012, thus responding to the primary needs of the entire family; in 2016 this project also entailed a number of initiatives to provide economic support to the families of the Group's Italian employees.
This scope of action, the objective of which is to make an increasingly greater contribution to the enhancement of the quality of life of the Group’s employees and their households, includes the annual financial contribution of 1,400 euros, the full refund of the cost incurred for the purchase of books for their school-age children, up through university study, the health insurance benefits that cover the entire cost of major surgery, dentistry and ophthalmology, as well as that relating to diagnostic and prevention services (such as specialist examinations, diagnostic tests and the prevention of children’s diseases) and, starting from 2016, provides for a hospitalisation indemnity with surgery at hospitals.
The Italian Orientation Programme. By operating in an international context, TOD'S has the mission of spreading its own values worldwide: creativity, craftsmanship, tradition and promotion of “Made in Italy” quality. TOD’S, being aware of the importance of engaging its own employees in promoting “Made in Italy” quality, has started for some years, the Italian Orientation Programme. This Programme provides, for the new hires in the retail segment, a one-week visit to the corporate offices located in Milan and to the Italian production plants, thus giving the Group’s foreign employees the opportunity to get closer to the Italian culture inherent in the Group’s values. In order to promote our country’s culture, the Programme provides for a full immersion in the Italian Lifestyle, ensuring moments of culture, such as the visit to some places of interest, cooking experiences and suggestions to discover the very Italian taste. The Programme, which involves the new hires, as well as the foreign employees in the retail segment who have not yet had the opportunity to visit the corporate offices, is a unique experience for the Italian staff members too, who are then able to interact with their colleagues from all over the world in view of mutual exchange of different cultures, confirming a constant commitment on the part of TOD’S to the creation of a group of increasingly tightly knit and internationally-minded people.
Commitment to training.
The realisation of a durable, top-quality product depends on the talent of the people who create it and perform all the steps in its production process. Customers' perception of the quality and craftsmanship of products depends in turn on the capacity of boutique professionals to transmit these essential values of the Group. This is why TOD'S supports the creativity and work of those who express their personal talent every day, with specific training activities that target the needs of their different professional roles.
Consequently, the Group continued planning and scheduling in-service training programmes again in 2016. Various professionals from different corporate functions were involved: the aim was to increase the expertise and ability of the resources in all the phases of the value creation phases. In 2016 these actions focused in particular on the natural continuation of the activities already started in the previous year, aimed at maintaining increasingly higher quality standards both in the main phases of the production process and in the procurement and selection of materials to be used. Training activities, which had been started in the previous year with the objective of making the Group’s qualitative standards objective, so that all the craftsmen involved in the main production phases (department heads, persons in charge of manual conveyor systems, skilled workers) can recognize and pursue them, were followed, during the current financial year, by an additional training project dedicated to making the qualitative standards of incoming materials recognisable, focused on both leather goods and semi-finished products (mainly accessories). These training activities, to which must be added those already started previously, allow the further extension of quality control to other phases of the value creation chain, thus being able to meet increasingly higher qualitative requirements of products through the professional growth of operators involved in the production process.
Work also continued on the “Fabbrica del Talento” (Talent Factory) project, within which a group of young people was given the possibility to receive training in 2015, which ended with TOD’S recruitment of most of the participants. In September 2016, the “Botteghe dei Mestieri e dell’Innovazione” (Crafts and Innovation Workshops) project was launched, which is expected to be completed in march 2017. This new project, which will involve ten young people aged between eighteen and thirty-five, is aimed at encouraging young people to embark on the road to craftsmanship, which can still provide important employment opportunities at a local level, through the combination of craftsmanship and innovation. The participants are allowed to make an interesting training experience, applying new solutions to some processing operations carried out inside the company. The training scheme provides for the apprentice to be assisted by the craftsman on an ongoing basis, in the key phases of manufacturing processes and the transfer of competence through direct on-the-job experience. This project also allows the qualitative value of the “Master of Arts” to be passed on, thus ensuring that the undisputed excellence of the “Made in Italy” tradition, of which the Group intends to be a passionate advocate, is spread worldwide.
Again within the development of the professional skills, in 2016 training courses were also made, with a higher number of dedicated hours and of the functions involved, to develop the soft skills that not only help to raise productivity and efficiency but improve the working environment and interpersonal relationships, such as the capacity to involve and communicate, manage human resources, delegate and acquire leadership qualities, as well as cohesion and the typical sense of belonging to a team. In 2016 the course also included a number of coaching hours, which are critical to making the training scheme concrete and effective, through an ongoing improvement stimulated in everyday life within the company.
Work also continued on specific training projects dedicated to the professionals involved in the selling process, such as store managers, assistant store managers and sales assistants, in order to develop the social skills necessary to excel in the international environment in which the Group operates, such as the capacity to use a communication style appropriate to their knowledge of the cultural diversities, behaviours, traditions and expectations of the global customers typical of today’s multicultural context. This is made for the purpose of leading consumers towards a buying experience that enables them to appreciate the very high quality of the product to the full, with the assistance of attentive and thoughtful service.
Furthermore, language courses were provided at all professional levels in 2016, with modules aimed at meeting the specific training requirements of the staff involved in the same. TOD'S believes that language skills are essential in a Group whose daily operations are conducted at an international level. As regards collaborations, a number of projects were started with prestigious design schools, such as the European Institute of Design in Florence and the St. Martin’s School in London, for the conception of training programmes of mutual interest. Again in this context, collaboration was strengthened with Bocconi University in Milan, with which a 5-year agreement has been signed, which is aimed at supporting the University’s research, education and institutional activities in the sector of fashion and luxury management.